Unlock the power of category knowledge with Brand Essentials
We're delighted to launch Brand Essentials: the broadest syndicated research coverage of food and drink brand equity in New Zealand.
Inspired by Kantar's BrandZ (which is no longer supported in this market) our annual survey sweeps and management-friendly reports equip brand owners with critical data on brand awareness, consumer perceptions, shopping behaviors, and competitive positioning. Each category snapshot profiles major brands across diverse ranges of food and drink, providing diagnostic metrics to help brands enhance growth strategies, navigate local market challenges, and benchmark performance.
We're kicking it off with these categories, all of which were covered in June 2024:
Breakfast Cereals: Kellogg's Cornflakes, Weet-Bix, Nutri Grain, and more.
Honey: Manuka Doctor, Comvita, Arataki, and others.
Peanut Butter: Fix & Fogg, Pic's, Ceres Organics, among others.
Donuts: Krispy Kreme, Dunkin Donuts, Donut King, and others.
Kombucha: Good Buzz, Lo Bros, Remedy, and more.
Ready-to-Eat Meals: Wattie's, Sealord, Moana, and others.
Dumplings: House of Dumplings, Sea Cuisine, Auntie Dai, among others.
Muesli Bars: Mother Earth, Nice & Natural, Tasti, and more.
Sausages (the meaty ones): Hellers, Tegel, Woody's Free Range, and others.
Key Metrics :
Brand Awareness: Gauge how well your brand is known in the market.
Purchase Behavior: Understand consumer buying patterns and preferences.
Brand Equity: Assess uniqueness, relevance, quality, pricing, and availability.
Shopping Behavior: Explore the importance of ingredients, trust, novelty, and price.
Retail Preferences: Identify preferred shopping locations and retailer influence.
The Price* :
All the information above for your brand is free. That's not a typo.
Just call us to make sure we have you in the survey and that the shot we're using of your package is okay.
The "all brands" report for a category is $1,990 + GST (sample pictured above)
Additional customization available
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