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Alternative Market Selection
Spot the right export opportunities before your competitors do.
A structured, data-led analysis to shortlist the most promising international markets for your brand.
What it solves
It’s not always obvious which markets offer the best chance of success. This study helps businesses escape the guesswork, identifying 2–6 high-potential export markets based on objective indicators. It’s especially valuable when internal teams are split on direction, or when a business needs to justify expansion decisions to stakeholders.
Our approach
We triangulate multiple data sources — from category usage rates to economic indicators — to build a comparative picture of market opportunity. Our analysis typically includes:
Demographic and economic profiling
Trade flow and import/export statistics
Regulatory checks (e.g., MPI OMAR requirements)
Category penetration and consumer incidence surveys
Price benchmarking (online and/or in-store)
Interviews with local importers, distributors or other gatekeepers
Competitor scan and brand mapping
The findings are indexed to highlight fit with your specific expansion goals and constraints.
What we deliver
Ranked shortlist of 2–6 market opportunities
Market sizing estimates and demand indicators
Summary of local market context and barriers
Category benchmarking vs. current markets
Distributor/importer feedback (where included)
Price comparisons and brand mapping (optional)
Final management presentation
Why clients choose this
Helps reduce internal debate by offering a neutral, fact-based comparison
Balances commercial ambition with practical feasibility
Modular and scalable based on your risk appetite and data needs
Enables faster decision-making for business case development or board approval