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Sausages (meat)
The sausage category sizzles with brand diversity—from free-range heroes like Freedom Farms to supermarket giants like Hellers. Our findings show a growing interest in ethical sourcing and small-batch production—but price and tradition still drive many purchases. Our 2024 free report breaks down what’s influencing buying decisions at the BBQ and beyond.

Brands included: Beard Brothers, Beehive, Bostock Brothers, First Light, Freedom Farms, Harmony, Heartland, Hellers, Hellers Craft, Macro, Pams, Tegel, Waitoa, Woody's Free Range, Woolworths
Number of brands: 15
Sample size: 307
Data collection: Mid 2024
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