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Sausages (meat)

The sausage category sizzles with brand diversity—from free-range heroes like Freedom Farms to supermarket giants like Hellers. Our findings show a growing interest in ethical sourcing and small-batch production—but price and tradition still drive many purchases. Our 2024 free report breaks down what’s influencing buying decisions at the BBQ and beyond.

Market research dashboard for with data on brand awareness, usage, imagery and shopping behaviour.  Pie charts, bar charts and scatter plots.

Brands included: Beard Brothers, Beehive, Bostock Brothers, First Light, Freedom Farms, Harmony, Heartland, Hellers, Hellers Craft, Macro, Pams, Tegel, Waitoa, Woody's Free Range, Woolworths

Number of brands: 15

Sample size: 307

Data collection: Mid 2024

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