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Peanut Butter

After Marmite vs. Vegemite, peanut butter would be NZ’s second most passionately debated pantry staple. Our complimentary data digs into how boutique challengers like Forty Thieves compete with early innovators like Fix & Fogg and home brands. Spoiler: it’s not just about taste—it’s about values, identity, and storytelling.

Market research dashboard for with data on brand awareness, usage, imagery and shopping behaviour. Pie charts, bar charts and scatter plots.

Brands included: Bega, Ceres Organics, Chantal Organics, Essentials, Fix & Fogg, Forty Thieves, Macro Organics, Mother Earth, Nut Brothers, Pams, Pic's, Sanitarium

Number of brands: 12

Sample size: 307

Data collection: Mid 2024

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