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Muesli Bars

Portable snacks meet a trust problem. Despite wide brand recognition—Nice & Natural, Mother Earth, and Tasti among them—consumers often struggle to differentiate brands. This free market report highlights who’s believed, who’s bought, and how each brand can best tweak its offering with a view to driving better sales.

Market research dashboard for with data on brand awareness, usage, imagery and shopping behaviour.  Pie charts, bar charts and scatter plots.

Brands included: Bumper Bar, Crafty Weka, Flemings, Griffins, Mother Earth, Nature Valley, Nice & Natural, OSM, Pams, Pure Delish, Tasti, Woolworths

Number of brands: 12

Sample size: 307

Data collection: Mid 2024

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