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Donuts

Donuts have gone from junk food to cult favourite, with premium and artisan brands like Doe Donuts and Grownup Donuts gaining ground against classics like Krispy Kreme and Dunkin. Our free data dives into which brands are seen as indulgent, Instagrammable, or just plain delicious—and where supermarket players like Woolworths fit in.

Market research dashboard for with data on brand awareness, usage, imagery and shopping behaviour. Pie charts, bar charts and scatter plots.

Brands included: Doe Donuts, Donut King, Dunkin Donuts, Grownup Donuts, GF Treets, Kiwi New World, Krispy Kreme, Mamas Donuts, Original Foods, Vonuts, Woolworths

Number of brands: 11

Sample size: 308

Data collection: Mid 2024

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