< Back

Usage & Attitude Study (U&A)

See your category through the customer’s eyes.

A foundational study of how people use, perceive, and connect with your brand and category—revealing what drives decisions and where opportunity lies.

What it solves

Internal data shows what’s happening; a U&A explains why. It clarifies consumer behaviour, brand perceptions, and unmet needs—helping you fine-tune strategy, sharpen targeting, and reduce risk across innovation, positioning, and communications.

Our approach

We explore usage patterns, attitudes, and brand awareness through surveys and qualitative sessions with real users. Each study is customised to your market and category maturity, and can integrate NPS, media habits, ad diagnostics, and more. The result is a nuanced view of your customer landscape, grounded in evidence—not assumptions.

What we deliver

Online survey of your category’s users

Local-language focus groups with translated outputs

Detailed insights on behaviour, perceptions, and awareness

Clear implications for growth, brand strategy, and innovation

Why clients choose this

Identifies what drives category use—and what’s holding it back

Sharpens agency briefs with real audience insight

Reveals how your brand stacks up against competitors

Suitable for new market entry, brand repositioning, or NPD

Back