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Range Optimizer
Maximise reach, minimise cannibalisation.
Range Optimizer identifies the ideal combination of products or SKUs to reach the most consumers without unnecessary overlap—helping you build a sharper, more efficient product lineup.
What it solves
Too many SKUs? Not enough diversity? Range decisions often rely on guesswork or legacy structures. This tool removes the uncertainty, revealing where you're over-served, under-represented, or missing growth opportunities.
Our approach
Using TURF (Total Unduplicated Reach & Frequency) analysis, we model thousands of potential SKU combinations to identify which variants deliver the broadest reach with minimal cannibalisation. We factor in consumer preferences, usage patterns, and segment dynamics to ensure your range is fit for market.
What we deliver
Optimal SKU mix to maximise reach
Identification of overlapping or redundant products
Gaps and opportunities for innovation
Segment or regional-specific analysis (as needed)
Strategic recommendations for range refinement