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Pack Testing

Make your first impression count.

Pack Testing reveals how your packaging performs in the moments that matter—on shelf, online, or in hand.

What it solves

Packaging is often your only chance to get noticed, communicate your story, and trigger a purchase—especially for smaller or emerging FMCG brands. Pack Testing ensures your design cuts through and connects with consumers.

Our approach

We test static or physical pack designs with real category users to evaluate visual standout, clarity, appeal, perceived quality, and relevance. Feedback includes both gut-level reactions and diagnostic input, helping you fine-tune the elements that matter most—from claims and colours to pack format and messaging hierarchy.

What we deliver

Diagnostic feedback on visual impact, appeal, and message clarity

Comparative benchmarking of pack designs

Segment-level differences in response

Practical insights to inform final design selection and refinement

Why clients choose this

Minimizes risk of a weak launch due to ineffective packaging

Validates creative direction with real user input

Supports agency briefing with clear, evidence-based feedback

Helps smaller brands win the shelf battle against bigger competitors

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