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Name Testing
Choose a name that resonates, not one that backfires.
Name Testing uncovers which candidate names connect best with your audience—boosting recall, relevance, and cultural fit.
What it solves
The wrong name can confuse, offend, or be instantly forgotten. Name Testing de-risks launch decisions by revealing how real consumers interpret, remember, and respond to each option.
Our approach
We evaluate shortlisted name candidates with your target audience, assessing emotional impact, fit with brand and product, pronunciation ease, and distinctiveness. Where relevant, cultural and linguistic filters are applied to identify risks and opportunities across markets.
What we deliver
Diagnostic feedback on each name’s appeal, relevance, and memorability
Cultural fit and language risk assessment (for international markets)
Comparative evaluation with norms or competitors
Clear, actionable guidance for decision-making