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Message Screening

Make sure your best story gets told the right way.

Message Screening helps you identify which advertising messages cut through and connect—so your team can focus on what works, not what sounds good in the boardroom.

What it solves

Too many campaigns launch with messages that fall flat. Message Screening pinpoints which ideas truly resonate with your audience, and which to leave on the cutting room floor.

Our approach

We test early-stage messaging—taglines, claims, or value propositions—across key performance dimensions like uniqueness, emotional impact, clarity, and relevance. Optionally, we can also explore behavioral intent or brand lift through control comparisons.

What we deliver

Comparative performance of multiple messages or slogans

Diagnostic feedback on clarity, tone, and emotional impact

Priority shortlist of messages to refine and develop

Recommendations to improve messaging effectiveness

Why clients choose this

Ensures agencies and marketing teams are aligned on what actually works

De-risks creative development before investing in full-scale production

Builds messages that create traction from day one

Increases likelihood of breakthrough impact and brand recall

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