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Our Reach

A Master's graduate from Victoria University, Fionna has experience in brand management and e-commerce across various sectors and understands the unique perspectives and needs of NZ businesses. Formerly with Nielsen, Fionna specializes in helping companies navigate the Indonesian market and is committed to supporting their growth in Southeast Asia​.

Fionna Susilo

Consultant - eCommerce

A Master's graduate from Victoria University, Fionna has experience in brand management and e-commerce across various sectors and understands the unique perspectives and needs of NZ businesses. Formerly with Nielsen, Fionna specializes in helping companies navigate the Indonesian market and is committed to supporting their growth in Southeast Asia​.

Gannon has lived and worked in APAC for 20 years, leading traditional and digital strategy, insights and transformation for clients in Technology, Automotive, Finance, Hospitality, Travel, Luxury, and CPG.  Fluent in Mandarin, Gannon holds a M.S. in Data Science with a specialization in AI from Northwestern University.

Gannon Osburn

Consultant - Media, Analytics

Gannon has lived and worked in APAC for 20 years, leading traditional and digital strategy, insights and transformation for clients in Technology, Automotive, Finance, Hospitality, Travel, Luxury, and CPG. Fluent in Mandarin, Gannon holds a M.S. in Data Science with a specialization in AI from Northwestern University.

A China-Asia guy with over 25 years of research agency experience in brand strategy, market entry, user insights, communications and media analytics.  Formerly a director at Kantar and Ipsos in mainland China and Hong Kong, and conversant in Mandarin and Japanese, Mike is a full-on Value-added Maximalist.

Mike Underhill

Founder | Director | Consultant - Strategy & Markets

A China-Asia guy with over 25 years of research agency experience in brand strategy, market entry, user insights, communications and media analytics. Formerly a director at Kantar and Ipsos in mainland China and Hong Kong, and conversant in Mandarin and Japanese, Mike is a full-on Value-added Maximalist.

Sarah brings over 20 years of expertise in sales, marketing, and distribution, in both B2B and B2C sectors. Formerly with Nielsen, her deep understanding of the local business environment and consumer behavior makes Sarah a valuable partner for companies looking to thrive in the competitive Chinese landscape.

Sarah Song

Consultant - Retail, Distribution

Sarah brings over 20 years of expertise in sales, marketing, and distribution, in both B2B and B2C sectors. Formerly with Nielsen, her deep understanding of the local business environment and consumer behavior makes Sarah a valuable partner for companies looking to thrive in the competitive Chinese landscape.

An award-winning graphic designer from the US, resident in Wellington since 1995.  In 2016 Stephen founded Cicala Design, focusing on brand expression and packaging design for leading brands such as Whittakers, Mainland and Monteith's.

Stephen Cicala

Consultant - Design, Branding

An award-winning graphic designer from the US, resident in Wellington since 1995. In 2016 Stephen founded Cicala Design, focusing on brand expression and packaging design for leading brands such as Whittakers, Mainland and Monteith's.

Recent Victoria University of Wellington graduate with a triple major in Marketing, Management and Commercial Law, Taylor combines a fresh pair of eyes and deep interest in the world of business and marketing to ask high impact questions and ascertain the most impactful and relevant answers for clients.

Taylor Mills

Specialist - Sales & Marketing

Recent Victoria University of Wellington graduate with a triple major in Marketing, Management and Commercial Law, Taylor combines a fresh pair of eyes and deep interest in the world of business and marketing to ask high impact questions and ascertain the most impactful and relevant answers for clients.

Founder of House of Dumplings in 2012, Vicky is a chef and food scientist who 'wrote her own book' about what it takes to scale up from a farmer's market stall to a leading regional brand.  Vicky brings to clients an exceptionally rich first-hand knowledge of planning, operations, distribution, retail and internal business culture.​

Vicky Ha

Consultant - NPD, Production​

Founder of House of Dumplings in 2012, Vicky is a chef and food scientist who 'wrote her own book' about what it takes to scale up from a farmer's market stall to a leading regional brand. Vicky brings to clients an exceptionally rich first-hand knowledge of planning, operations, distribution, retail and internal business culture.​

With over 24 years of market research experience with leading agencies like Kantar, Vivian excels at uncovering deep insights across industries such as FMCG, banking, and travel. Her extensive expertise spans the Asia Pacific, Middle East, and America, making her a sought-after moderator, CX/UX analyst, and ethnographic researcher.

Vivian Cheng

Consultant - CX, UX​​

With over 24 years of market research experience with leading agencies like Kantar, Vivian excels at uncovering deep insights across industries such as FMCG, banking, and travel. Her extensive expertise spans the Asia Pacific, Middle East, and America, making her a sought-after moderator, CX/UX analyst, and ethnographic researcher.

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