top of page
Profile
Join date: Dec 20, 2024
Posts (12)
Mar 4, 2025 ∙ 5 min
Peanut butter: Who controls your primary driver of purchase?
Growth isn’t just about more stores or lower prices—it’s about ensuring consumers perceive your brand as available and is right for them.
9
0
Feb 24, 2025 ∙ 3 min
Gender Polarity in Branding: Does Your Brand Unintentionally Lean Male or Female?
When a brand resonates more with one gender, it may be losing traction with the other.
5
0
Jan 30, 2025 ∙ 2 min
Is Online Sentiment Melting Tip Top’s Reputation?
Is Tip Top’s New Range Putting Its Brand Equity at Risk? For decades, Tip Top has been synonymous with Kiwi summers and childhood...
8
0
Scale NZ
Writer
More actions
bottom of page