Range Optimizer is a TURF study (Total Unduplicated Reach & Frequency), which identifies the most effective combination of products or services to maximize consumer reach while minimizing overlap or cannibalization between SKUs or variants. By analyzing consumer preferences, behaviors, and purchase patterns, it determines which product combinations deliver the highest total reach across distinct customer segments.

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This helps brands optimize their offerings to ensure a diversity that balances varying customer needs without redundancy, enhancing customer satisfaction and driving sales. It also supports innovation by highlighting gaps in the product lineup, guiding the development of new variants tailored to market demands.

 

As a valuable form of market research for demand forecasting, Range Optimizer enables companies to make informed decisions about production, distribution, brand positioning and communications.  This is particularly valuable during the growth and decline stages of the product lifecycle (PLC) where market share and consumer preferences tend to shift and a better degree of foresight is valuable.

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By aligning product offerings with customer demand and market trends, Range Optimizer reduces uncertainty, improves efficiency, and helps maintain competitiveness.