A Market Sizing & Selection Study is a surface-level analysis designed to identify (typically 2-6) credible export markets as alternatives to a brand's current BAU operations. These markets are assessed using a combination of factors, including demographics, economic trends, geopolitical risk, product or service category usage, and import/export statistics. Additionally, the analysis may include an overview of competitor brands in the market, price benchmarking, on-the-ground retail or store checks, and other types of market research, depending on the client's specific requirements.

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To ensure alignment with regulatory standards, these studies often reference MPI OMAR (Overseas Market Access Requirements) guidelines, helping businesses navigate compliance considerations in potential export destinations. In most categories, scale efficiencies are important, so accurate market sizing plays a crucial role, providing insights into the overall market potential and long-term brand opportunities in each identified region.

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Because an Market Sizing & Selection Study synthesizes diverse datasets, the results are usually indexed to prioritize their relevance to the client's expansion goals. This structured approach ensures that recommendations are both actionable and focused, enabling the client to make informed decisions about which market(s) to explore further and why.

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