Our 2024 Brand Essentials data is nearing it's 'Best Before' date.  
We're now practically giving it away. 
$24 for ALL brand dashboards in each category. 

Delivered in 24 hours.  Email us to order.

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Brand Essentials is precisely what it says - a syndicated consumer market research project covering the fundamental metrics of:

• Category dynamics (usage, retention, repertoire)

• Brand performance (awareness, usage, consideration, indicative market share)

• Brand equity and imagery (perceptions of price, availability, uniqueness, relevance, affinity & quality) and

• Shopping behaviour (consideration factors and retail outlets used when buying the category) 

Because Brand Essentials runs on a shared model, capturing all major brands in a category, it can be a very inexpensive part of the F&B product marketing toolkit.  It is ideal in situations or categories where Circana or Nielsen retail data is not available or where budget is not available for larger substitutes such as a U&A study or brand tracking.  

The Brand Essentials commentary includes recommendations based on Scale NZ's proprietary Share Uplift Model, identifying which improvements in perceptions will yield the best gains in market share. Users of Brand Essentials also get preferential access to cross-category learnings and thought leadership pieces that we periodically publish. Food and beverage categories run once a year, and all major brands are covered in the same way, so this is an affordable 'snapshot', which is good for tight budgets.  Data is provided as an easy-to-share infographic dashboard for individual brand insights, or as PPT for the Full Category report.

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Categories covered in Q2-Q3 2024

1. Breakfast cereal

2. Donuts

3. Dumplings 

4. Honey

5. Kombucha

6. Muesli bars

7. Peanut Butter

8. RTE Meals

9. Sausages (meat based)

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