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Concept Test
Innovation founded on certainty.
Concept Testing identifies which early-stage ideas will cut through, connect, and convert—before you invest in development.
What it solves
It’s easy to get excited about an idea that flops in market. Concept Testing grounds innovation in real-world feedback—highlighting which concepts are unique, relevant, and purchase-driving, and which need refining (or shelving). It reduces risk, validates assumptions, and uncovers opportunities others miss.
Our approach
We test written or visual concepts with real users in your target market, measuring perceived uniqueness, relevance, need fit, and intent to buy. We can also assess cannibalisation risk and brand stretch. Whether you're comparing a few ideas or fine-tuning one standout, Concept Testing gives you clear answers fast.
What we deliver
Online survey with target category users
Concept evaluation on key metrics
Diagnostic insights and benchmarks
Implications for refinement, messaging, and go/no-go decisions