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Brand Tracking
Track what matters. Adjust before it’s too late.
Brand Tracking continuously monitors consumer perceptions, brand health, and the effectiveness of your marketing over time—so you can stay ahead of problems, competitors, and change.
What it solves
Without continuous feedback, you’re flying blind. One-off surveys miss context, crisis response is slow, and marketing ROI stays fuzzy. Brand Tracking gives you an always-on radar to detect shifts before they show up in your sales data.
Our approach
We track key brand metrics—awareness, consideration, usage, loyalty, and more—alongside real-world exposures like ads, social, PR, and promotions. Flexible modules allow us to capture reactions to events, campaigns, and market moves in real time. Monthly summaries and live dashboards keep insight flowing across teams.
What we deliver
Always-on view of brand health
Early warning of brand decline or shifts in sentiment
Reactions to marketing campaigns and product changes
Competitor benchmarking
Event and comms diagnostics
Live dashboard and monthly summaries