top of page
< Back

Ad Pre-Testing

Refine your creative before it hits the market.

Ad Pre-Testing helps brands sharpen their creative execution by testing early-stage ads for attention, clarity, emotional punch, and effectiveness—before media spend kicks in.

What it solves

Campaigns often go live with untested ideas—risking weak cut-through or confusing messaging. Pre-testing uncovers issues early, giving you the confidence your ad will land as intended.

Our approach

We evaluate static or video creative—storyboards, scripts, rough cuts, or near-final edits—against real-world audiences to assess impact, relevance, and potential to shift brand perceptions or drive behavior. A/B testing and focus groups can also be included to dig deeper into strengths and improvement areas.

What we deliver

Performance scores across core ad KPIs

Diagnostic insights to guide creative refinement

Identification of top-performing concepts

Segment-specific or language-group insights (if relevant)

Strategic recommendations for go/no-go or final polishing

Why clients choose this

Reduces creative risk and maximizes ROI on media spend

Helps agencies focus on execution, not second-guessing the idea

Ensures messaging is on-brand and audience-aligned

Boosts chances of breakthrough engagement from launch

bottom of page