_edited.png)
Ad Pre-Testing
Refine your creative before it hits the market.
Ad Pre-Testing helps brands sharpen their creative execution by testing early-stage ads for attention, clarity, emotional punch, and effectiveness—before media spend kicks in.
What it solves
Campaigns often go live with untested ideas—risking weak cut-through or confusing messaging. Pre-testing uncovers issues early, giving you the confidence your ad will land as intended.
Our approach
We evaluate static or video creative—storyboards, scripts, rough cuts, or near-final edits—against real-world audiences to assess impact, relevance, and potential to shift brand perceptions or drive behavior. A/B testing and focus groups can also be included to dig deeper into strengths and improvement areas.
What we deliver
Performance scores across core ad KPIs
Diagnostic insights to guide creative refinement
Identification of top-performing concepts
Segment-specific or language-group insights (if relevant)
Strategic recommendations for go/no-go or final polishing